How To Use Infographics To Represent Survey Data

How To Use Infographics To Represent Survey Data

The Internet is a vast resource of all kinds of information and in its current form - where news items, survey reports, lists, and blogs greet you at every turn - graphics are your best bet if you want to raise your chances of people noticing you. And speaking of graphics, infographics have easily won the interest, even fondness, of the Internet, due to their visually appealing and informative nature.

Why Infographics?

The fast-paced world of the Internet has changed the amount of information which online users are willing to absorb. Infographics and data visualisation tools are now widely accepted means of presenting facts and information. The good thing about it is that it’s become so much easier to create infographics than ever before.

When it comes to representing quantitative and qualitative data, there are different ways to use an infographic, depending on your objectives. An infographic may be interactive, which is often applied to data of a huge scale, as discussed in this fascinating article by Infogr8.

It could also be as simple as a JPG image, especially if portability and shareability are what you’re mainly after. To get started, here are some tips to remember in translating your survey data results into an infographic.

Capture people’s attention

Infographics have the power to stop people on their tracks and capture their interest. If done right, they could actually make online users take a second look and even share whatever eye-opening or life-changing information you’d like to share.

How do you achieve this? Main considerations would of course include the colours you choose, the overall visual design, and how the facts are presented and organised. For this, you’d most likely need the help of an expert graphic designer.

Get your facts straight

So you’ve finally decided that infographics are definitely a fantastic idea. Remember that it’s not something you just pull out of thin air. You could have the most beautifully designed and elaborarely created infographic, but that would amount to nothing if the featured data is full or errors or simply of no use to anyone.

Check and double check the results. See if you can offer something that would make people go ‘Aha. I’m so glad to have learned about this today.’

Define your core findings. Determine which bits of information are most important and which ones your infographic can do without. If you feel there’s just so much crucial information that couldn’t be cramped into one infographic, then make more than one—make a series of infographics! Which brings us to the next point...

Sit down and plan

How would you like your audience to feel or what would you like them to do when they see your infographic? Would you like them to share and tell all the people they know about your groundbreaking findings? Would you like them to act on it or do something?

With a clear set of objectives, it would be so much easier to decide on your choice of words, the placement of information, the orientation, texture, and overall construction of your infographic. Decide on which information should stand out the most. There’s also a need to plan how to present the data in a more digestible manner.

There are places on the web to put comprehensive charts and statistics and in most cases, an infographic is not one of them. The best inforgraphics are concise and straight to the point, with a healthy balance between text and visual information.

Make it shareable

One of the main reasons why infographics have grown so popular in the content marketing world is that they’re easy to share and embed anywhere in the web. They can be downloaded and posted in any social network.

When you finally create the infographic you’ve so carefully planned, make sure that you make it easy to share by anyone by uploading it to different social media channels and, of course, your own website. Place social media buttons where needed. And don’t forget to include the source link within the infographic itself.


There are all sorts of data available now, more than ever before. Information has become easier to access for anyone who needs it. Translating copious amounts of data into infographics is an innovative way to make your data presentations stand out, whether you want to reach markets or decision makers. Along with a rockstar research team, also work with team members who are knowledgeable about visualization techniques and could help you develop a more innovative way to communicate your suvey results.

Of course, to start creating infographics, you need some interesting data. You can either get it from some other source, or just get your own data. Get started.

P.S. If you liked this article, you might also like How To Share Your Online Survey on Social Media, Creating Simple Surveys Has Never Been Easier, and 10 Common Mistakes To Avoid When Crafting Online Surveys.

Naomi Ruth Ganhinhin
Mar 18, 2014
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